The Official Journal of the
North Carolina Sociological
Association
A Peer-Reviewed
Refereed Web-Based
Publication
Fall/Winter 2015
Volume 13, Issue 2
The Impact of
Size of Place on Perceptions of
Healthcare Services and Satisfaction
with Healthcare Services among Rural
Texans
Miranda Reiter
UNC-Pembroke
Jin Young Choi
Sam Houston State University
Abby Reiter
Wake Tech Community College
Gene Theodori
Sam Houston State University
Rural residents in the U.S. face
unique healthcare challenges which
affect their urban counterparts far
less often and to a far lesser extent.
In fact, because of factors associated
with rural living, rural residents
face obstacles vastly different than
those faced by urban residents.
Cultural, Social, and economic
differences, educational shortcomings,
lack of acknowledgement by
policymakers and the isolation of
living in remote rural areas all work
to hinder rural Americans in their
efforts to lead healthy lives
(National Rural Health Association
2013).
Access to and
Quality of Healthcare Facilities
in Rural Areas
Healthcare access is relatively low in
most rural areas. For instance, as
compared to only 910 in urban areas,
there are 2,157 Health Professional
Shortage Areas (HPA’s) in rural and
frontier areas. And while about
one-fourth of the U.S. population
lives in rural areas, only about ten
percent of physicians practice there
(Rural Healthy People 2010). Even the
majority of rural area Emergency
Medical Services (EMS) first
responders are volunteers (Stanford
School of Medicine 2010). Rural areas
also tend to lack preventative,
screening, and treatment services,
oftentimes resulting in expensive and
lengthy hospital stays for rural
dwellers (RUPRI Health Panel 2014).
Research also shows that, as compared
to their urban counterparts, rural
residents are more likely to report
difficulty accessing care after hours
(Ziller, Lenardson, and Coburn 2012).
Access to healthcare services among
rural residents is often hindered by
transportation difficulties, making it
hard to reach healthcare providers, as
they often have to travel great
distances to the nearest hospital or
doctor (National Rural Health
Association 2013). Further, most rural
areas lack public transportation
services to healthcare facilities
often enjoyed by urban dwellers. Other
obstacles impeding access to
healthcare in rural areas include:
extreme weather conditions,
environmental and climatic barriers,
and challenging roads (Stanford School
of Medicine 2010). Certain
characteristics of rural residents
also put them at greater health
disadvantage, as they are
disproportionately poorer, older, and
less educated than urban residents
(Smith, Humphreys, and Wilson 2008).
The healthcare facilities that
do exist in rural areas tend to be
small and provide limited services.
Providing healthcare in rural areas
tends to be a struggle, as affording
and recruiting professionals can be
challenging and requires unique
strategies (Strasser 2003). At the
local level, energy and attention
might be so focused on assuring rural
communities have physicians that the
actual quality of healthcare
facilities and services is overlooked
(Moscovice and Rosenblatt 2000). Lower
quality of healthcare in rural areas
affects both rural-dwellers, as well
as travelers to these locations who
might need emergency care. A paucity
of financial resources and barriers
resulting from poor public
transportation, among others,
interferes with access to quality
healthcare in rural areas (Merwin,
Snyder, and Katz 2006). In fact, lack
of health science libraries challenges
rural healthcare providers who wish to
keep up with evolving knowledge bases
in their field and provide up-to-date
quality healthcare in their
communities (Merwin, Snyder, and Katz
2006). Further, research shows that
rural specialists are less likely than
urban specialists to be board
certified, objectively indicating a
relatively higher quality of care
among urban specialists (Reschovsky
and Staiti 2005). Also, rural
physicians see more patients, as rural
America is facing a shortage of
practicing physicians (Gazewood,
Rollins, and Glasska 2006), likely
reducing care quality.
Differences in
Health and Healthcare
Access within Rural Areas
To better understand the effects of
rural residency on health, access to
healthcare services and quality of
healthcare services, it is important
to look beyond the rural-urban
dichotomy examined in most studies
on rural health. It is reported that
health outcomes, such as mortality
and morbidity rates, vary by
community size and geographic
location (Kroneman, Verheij, Tacken,
and van der Zee 2010; Lewis, Meyer,
Lehman, Trowbridge, Bason, Yurman,
and Yin 2006; Morton 2004). For
instance, Morton (2004) showed that
large nonmetropolitan communities
and rural communities adjacent to
metropolitan areas tend to have
lower mortality rates than remote
rural communities, while residents
living in the most remote rural
areas tend to report the highest
rates of pulmonary heart disease
(Call, Casey, and Radcliff 2000).
Further, Goins and Mitchell (1999)
found that older individuals living
in more rural areas are more likely
to report chronic illness
interference than those living in
less remote areas. Choi, Reiter, and
Theodori (2015) reported recently
that size of place impacts health of
rural Texans. The authors found that
those individuals residing in small
rural places generally reported
better health than residents of
medium-sized and large rural places.
Both individual and community
characteristics have been used to
explain health disparities between
rural communities of varying sizes.
For instance, residents of smaller,
remote rural places tend to
experience more material hardship
(Center for American Progress 2011),
are generally poorer (Ormond,
Zuckerman, and Lhila 2000), and are
more likely to lack health insurance
(Hale, Bennett, and Probst 2010;
Maine Rural Health Research Center
2009) than residents of larger
areas. Unemployment rates are also
generally higher in small, remote
rural communities, while levels of
educational attainment tend to be
lower (Monnat and Pickett 2011).
These areas are also characterized
by low levels of investment in
health infrastructure and limited
healthcare resources (e.g., fewer
physicians and health care
facilities, weak or nonexistent
public transportation system, longer
distance to health care provider,
lower quality of healthcare)
(Bennett, Olatosi, and Probst 2008;
Burrows, Suh, and Hamann 2012; Choi
2012; Fordyce, Chen, Doescher, and
Hart 2007; Office of Shortage
Designation 2013). Such
socioeconomic disadvantages
associated with residency in small,
remote rural areas have been linked
with greater risk of poor health
among residents (Holmes, Slifkin,
Randolph, and Poley 2006; Monnat and
Pickett 2011; National Rural Health
Association 2013).
Although healthcare access is
relatively low in most rural areas,
certain rural dwellers are at an
even greater disadvantage. Size of
place and distance from metropolitan
areas is linked with healthcare
access and usage. People who live in
smaller isolated areas and/or far
from metropolitan areas or urban
centers often face added
difficulties in contacting
healthcare services and facilities
due to factors such as greater
distance from such services, poorer
quality roads, and lack of public
transportation (Ricketts
1999).
There are huge variations in the
economics, demography, culture, and
environmental characteristics
between rural places. For instance,
larger rural towns that are closer
in distance from larger metropolitan
areas tend to have more in common
with metropolitan areas than they do
with remote, isolated small towns.
Certain health services are expected
to be non-existent in smaller
places, while the lack of such
services in larger rural places
might be considered to be a critical
shortage (Hart, Larson, and Lishner
2005). The environment in which
physicians and other providers
practice in rural areas also differs
greatly both across rural places and
between rural and urban areas (Hart
1998; Ricketts, Johnson-Webb, and
Randolph 1999). Physicians who
serve remote and smaller rural towns
practice in a medical care delivery
system characterized by financially
deficient populations, vulnerable
medical organizations, great
distances to specialists and
tertiary hospitals, longer working
days, scarcity of collegial support,
low access to innovative
technologies, and relatively high
fixed costs per delivered service.
This situation creates especially
difficult and trying circumstances
for rural providers, as well as
rural populations, especially those
in the most remote and smallest
areas (Rosenblatt 2001).
Little attention in the extant
literature has been paid to
differences in perceived need of
healthcare access and satisfaction
with healthcare quality among rural
residents. It is important to
address this perceived need and
satisfaction, as neglecting to
consider them ignores the subjective
experience of the residents.
Perceived access to healthcare is
crucial, as it increases the
likelihood that individuals will
seek out healthcare and utilize
available services (Thorpe, Thorpe,
Kennelty, and Chewning 2012).
Satisfaction with healthcare quality
is also important because it
enhances community quality of life
and life satisfaction (Rahtz, Sirgy,
and Lee 2004).
The purpose of this paper is to
extend the literature on healthcare
access among rural
residents. Specifically, we
examine the relationship between
population size and residents’
satisfaction with the quality of
medical/healthcare facilities and
the quality of doctors in their
community, as well as the perceived
need of better access to primary
healthcare providers, specialists,
and medical/healthcare facilities in
their community. A major
contribution of this study is that
we examine the need of healthcare
access among rural Texans by the
population size of the place in
which they reside. We
investigate the impact of size of
place on respondents’ agreement that
better access to primary healthcare
providers, specialists, and medical
and healthcare facilities (clinics,
hospitals) is needed in their
area. This is a more subjective
measure of healthcare need and
perceived quality of healthcare
among rural residents than the
objective measure of healthcare
access used in most of the relevant
literature. Another contribution of
this study is that we examine the
impact of size of place on
residents’ satisfaction with the
quality of medical/healthcare
facilities and doctors within rural
areas.
Methods
Sample
Data for these
analyses are taken from the 2013
Texas Rural Survey (TRS), a
self-administered survey conducted
by the Center for Rural Studies at
Sam Houston State University. The
data were collected via mail and
online questionnaires between June
2013 and August 2013 from a random
sample of Texas residents living in
22 rural places. Data include
comprehensive information on several
major topics, including medical and
healthcare services, public services
and community amenities, among
others.
After all places – both incorporated
places (concentrations of
populations with legally defined
boundaries) and census designated
places (concentrations of
populations that are locally
identifiable by name but not legally
incorporated) (U.S. Census Bureau
2012) – throughout Texas with
populations of 10,000 or less were
identified, one place within each of
three population categories (499 or
fewer, 500-1,999, and 2,000-10,000)
was randomly selected within each of
the seven Rural Economic Development
Regions classified by the Texas
Department of Agriculture. Because
the West Region includes a large
number of places in the 499 or fewer
population category, an additional
place with a population of 499 or
fewer in this area was included in
the study, resulting in a total of
22 randomly selected study sites.
Following a modified tailored design
method (Dillman, Smyth, and
Christian 2009), collection of
household survey data began in early
June 2013, beginning with an
informational letter that was mailed
to a stratified random sample of
5,608 households across the 22 study
sites. The informational letter
informed residents that their
households were randomly selected to
participate in the study in both
English and Spanish on the other.
The letter also instructed residents
to complete the questionnaire in one
of two ways: (1) online at the
provided URL, or (2) by returning
the mailed questionnaire they would
soon receive. Due to no mistaken
addresses and no rejections to
participate, we sent the survey to
5,608 households.
The survey questionnaire was mailed
to the sampled households later in
June 2013. In order to obtain a
representative sample within the
households, a cover letter was
included requesting that the
questionnaire be completed by the
adult in the household who had most
recently had a birthday. The 52-item
survey questionnaire took about 50
minutes to complete and was offered
in English and Spanish. After two
follow-up mailings during July and
August, 757 completed questionnaires
were returned.
Variables
Age is measured in years, and sex
was self-reported by respondents.
Race was categorized as either (1)
white or (2) other racial category.
Education was categorized as (1)
having at most a high school diploma
or equivalency, or (2) having some
college or higher. Income was
categorized as either (1) having an
income at or above the Texas median
income or (2) having an income below
the Texas median income, and
Insurance status was measured by
self-reported (1) having some type
of health insurance or (2) having no
health insurance.
Size of place was measured by the
resident population of the place in
which respondents lived. Places were
grouped into one of the three
population size categories: small
rural places with populations of
less than 500; medium-sized places
with populations of 500 to 1,999;
and large places with populations of
2,000 to 10,000.
The need for better access to
healthcare facilities and services
inside the community was measured by
three items on the TRS 2013:
We
need better access to primary
healthcare providers in my
community.
We
need better access to
specialists in my community.
We
need better access to medical
and healthcare facilities
(clinics, hospitals) in my
community.
We used a dichotomous measure of
these variables: (1) "strongly
agree" and "agree" and (0) "strongly
disagree" and "disagree."
Satisfaction with the quality of
healthcare facilities and services
in the respondents' community was
measured by two items on the TRS
2013:
I
am satisfied with the quality
of medical/healthcare
facilities provided in my
community.
I
am satisfied with the quality
of doctors in my community.
We used a dichotomous measure of
these variables: (1) "strongly
agree" and "agree" and (0) "strongly
disagree" and "disagree."
Analysis
First, we ran descriptive statistics
to determine the distributions of
demographic characteristics, as well
as other key variables, including
size of place; agreement of need for
better access to primary care
providers, specialists, and medical
and healthcare facilities; and
satisfaction with the quality of
healthcare services and facilities,
and doctors in the community.
We then ran five analytic models
using binary logistic regression
techniques to predict respondents’
satisfaction with the quality of,
and agreement of need for,
healthcare services and facilities
in the community. The predictor
variables in these models were: sex,
age, race, education level, income,
health insurance status, and size of
place. The outcome variables being
predicted for these five models
were: (1) agreement that better
access to primary healthcare
providers is needed in the
community; (2) agreement that better
access to specialists is needed in
the community; (3) agreement that
better access to medical and
healthcare (clinics, hospitals) is
needed in the community; (4)
agreement of satisfaction with the
quality of medical/healthcare
facilities in the community; and (5)
agreement of satisfaction with the
quality of doctors in the community.
Results
As shown in Table 1, 56.2% of the
respondents were female and 43.8%
was male; 75.9% was white, and the
mean age was about 60 years old
(59.94). About a third (34%) of the
respondents had a high school
diploma or less, while approximately
two-thirds (66%) had at least some
college education. This sample is a
bit more highly educated than the
nation, as 57% of Americans 25 and
over had at least some college
education in 2012 (Pew Research
Center 2013). Slightly more than
half of the respondents (51.8%)
reported incomes at or above the
Texas median income, and most (91%)
reported having some type of health
insurance. The breakdown of the
sample by size of place was: small
(25.9%), midsize (40.7%), and large
(33.4%).
Descriptive statistics for the
outcome measures show that about
three-fourths (73%) of the
respondents reported the need of
better access to primary health care
providers in their community. Close
to 80% reported the need of better
access to specialists, and 70.3%
reported the need of better access
to medical and healthcare facilities
in their community. Almost half of
the respondents reported that they
were satisfied with the quality of
medical/healthcare facilities
(48.4%) and doctors (51%) in their
community (See Table 1).
Table 1.
Summary Statistics (N=754)
Variables
Mean
or %
SD
Min.-Max.
Predictors
Sex
Male
43.8
Female
56.2
Age
59.94
15.16
17-92
White
“Race”
75.9
Education
Level
High
school diploma or less
34
At
least Some College
66
Income
Level
Below
TX Median
48.2
At
or Above TX Median
51.8
Health
Insurance
With
91.0
Without
9.0
Size
of place
Small
25.9
Midsize
40.7
Large
33.4
Outcome
Measures
Needs
better access in the
community:
Primary
Care
73.0
Specialists
78.9
Healthcare
Facilities
70.3
Satisfied
with community:
Healthcare
Facilities
48.4
Quality
of Doctors
51.0
Results from logistic analyses
predicting agreement that better
access to primary healthcare
providers, specialists, and
medical and healthcare
facilities were needed in their
community are presented in Table
2. In all of the models, being
white, as opposed to being of
another racial group,
significantly decreases the
respondents’ odds of agreeing
that healthcare access is needed
in their community (OR= .448**
for primary healthcare
providers; OR= .360** for
specialists; and OR= .353** for
medical and healthcare
facilities). Being male is
associated with a decrease (OR=
.603*) in odds of reporting
agreement that better access to
primary healthcare providers is
needed in the respondents’
community. Size of place was a
significant predictor of
agreement that better access to
both primary healthcare
providers and medical and
healthcare facilities were
needed in the respondents’ place
of residence. Specifically,
residing in a small place, as
compared to living in a large
place, increases the odds of
reporting agreement that better
access to primary healthcare
providers is needed in the
community by almost two times
(1.956). There were no
significant effects for living
in a mid-sized place compared to
living in a small place.
Further, residency in a small
place and residency in a
mid-sized place, as compared to
residency in a large place,
increases the odds of agreement
by over two times that the
respondent reported agreement
that better access to medical
and healthcare facilities is
needed in the community (OR=
2.219** for small places and OR=
2.016** for midsize places).
But, living in a small place
compared to living in a
mid-sized place did not
significantly affect agreement
that better access to medical
and healthcare facilities is
needed in the community.
Table 2. Odds Ratios
Predicting Agreement that Better Access
to Healthcare Facilities and Services in
the Community is Needed
Primary
Care OddsRatio
Primary
Care Estimate
Primary
Care S.E.
Specialists
Odds Ratio
Specialists
Estimate
Specialists
S.E
Healthcare
Facilities Odds Ratio
Healthcare
Facilities
Estimate
Healthcare
Facilities
S.E.
Intercept
7.111**
1.962
.591
18.539**
2.920
.682
6.930**
1.936
.591
Male
.603*
-.505
.210
.774
-.256
.230
.798
-.226
.207
Age
1.001
.001
.008
.997
-.003
.008
.996
-.004
.007
White
.448**
-.803
.278
.360**
-1.022
.337
.353**
-1.043
.287
High
school or less education
.742
-.299
.243
.655
-.422
.261
1.243
.218
.245
Income
at or above TX Median
.737
-.305
.234
.682
-.382
.258
.726
-.320
.228
Having
Health Insurance
.778
-.251
.400
.817
-.203
.442
.750
-.288
.403
Size
of placea
Small
1.956*
.671
.278
1.054
.052
.294
2.219**
.797
.270
Midsize
1.565
.448
.233
1.156
.145
.261
2.016**
.701
.232
**< 0.01, * <
0.5
aReference
category is Large Place
As
displayed in Table 3, age is
significantly, but weakly,
predictive of respondents' agreement
that they are satisfied with the
quality of medical/healthcare
facilities and the quality of
doctors in their place of residence
(OR= 1.019** for medical/healthcare
facilities and OR= 1.018** for
doctors). Respondents at or above
the Texas median income were 1.492
times more likely than those with
lower incomes to agree that they
were satisfied with the quality of
medical/healthcare facilities in
their place of residence. Consistent
with the results in Table 2, size of
place was a significant, but weak,
predictor of respondents’
satisfaction with quality of
medical/healthcare facilities and
with the quality of doctors in their
place of residence. For instance,
living in a small place, as compared
to living in a large place,
decreased the odds of respondents
agreeing that they were satisfied
with the quality of
medical/healthcare facilities by
0.529 times, while living in a
mid-sized place, as compared to
living in a large place, increased
the odds of respondents agreeing
that they were satisfied with the
quality of medical/healthcare
facilities in their place of
residence by 0.613 times. But, there
were no significant differences
among respondents living in a small
area compared to those living in a
mid-sized area, concerning their
satisfaction with the quality of
healthcare facilities. Similarly,
residing in a small place, as
compared to living in a large place,
decreased the odds of respondents
agreeing that they were satisfied
with the quality of doctors by 0.478
times, while living in a mid-sized
place, as compared to living in a
large place, decreased the odds of
respondents agreeing that they were
satisfied with the quality of
doctors in their place of residence
by 0.545 times. But, living in a
small place compared to living in a
mid-sized place did not
significantly affect respondent
likelihood that respondents were
satisfied with the quality of
physicians in their residential
area.
Table 3. Odds
Ratios Predicting Agreement of
Satisfaction with the Quality of
Healthcare Facilities and Services in
the Community
Healthcare
Facilities Odds Ratio
Healthcare
Facilities Estimate
Healthcare
Facilities S.E.
Doctors
Odds Ratio
Doctors
Estimate
Doctors
S.E
Intercept
.237**
-1.440
.505
.312*
-1.164
.499
Male
1.170
.157
.187
1.338
.291
.188
Age
1.019**
.019
.007
1.018**
.018
.007
White
1.001
.001
.224
1.012
.012
.225
High
school or less education
1.222
.201
.215
1.105
.100
.216
Income
at or above TX Median
1.492*
.400
.204
1.278
.245
.204
Having
Health Insurance
1.365
.311
.333
1.426
.355
.330
Size
of placea
Small
.529**
-.637
.244
.478**
-.738
.246
Midsize
.613*
-.489
.212
.545**
-.607
.214
**< 0.01, *
< 0.5
aReference
category is Large Place
Discussion
This study provides important
insight into perceived heath care
access and satisfaction with health
care services among rural Texans.
First, being white decreases the
odds of respondents agreeing that
greater access to healthcare is
needed in their community. Further,
being white, and being male, both
decrease the odds of the respondent
agreeing that greater access to
primary care is needed. This is
consistent with extant research
(Harris 2010; Kronenfeld 2010) on
stratification and access to
societal resources, including
healthcare.
Overall,
lack of access to adequate
healthcare is a problem for rural
residents (Moscovice and Rosenblatt
2000). But we find that size of
place among rural residents has an
effect on perceived need of better
healthcare access. There is a
compounding effect when
socioeconomic disadvantage of this
population is considered, as
residents of smaller places tend to
suffer from economic, social,
cultural and educational
deficiencies that are exacerbated by
their inadequate access to, and
quality of, healthcare (Litaker,
Koroukian and Love 2005). Residents
of smaller, often isolated, places
commonly face added difficulties in
contacting healthcare services and
facilities (Pathman, Konrad, Dann
and Koch 2004; Richards, Farmer, and
Selvaraj 2005) due to factors such
as greater distance from such
services, poorer quality roads, and
lack of public transportation
(Ricketts 1999). In all, research on
size of place and access to, and
quality of, healthcare is suggestive
that rural/nonrual disparities
exist.
As
reported, respondents living in
smaller places, as compared to those
living in larger places, were at
almost two times greater odds of
reporting the need for better access
to primary healthcare. Although this
difference was not significant in
our research, this finding makes
sense because rural areas have fewer
physicians and longer distance to
healthcare providers than larger,
less rural areas (Hays, Wynd, Veitch
and Crossland 2003; Pathman, Konrad,
Dann and Koch 2004; Richards,
Farmer, and Selvaraj 2005).
Physicians who practice in these
small, rural areas serve financially
deficient populations, work for
vulnerable medical organizations,
travel great distances to
specialists and tertiary hospitals,
work longer working days, suffer
from scarcity of collegial support,
have low access to innovative
technologies, and suffer relatively
high fixed costs per delivered
service. These combine to make for
particularly problematic and trying
circumstances for rural providers,
as well as rural populations,
especially those in the most remote
and smallest areas (Rosenblatt
2001). As we find, residents in
small rural places perceive
healthcare disparities in terms of
access and quality.
The
current study is among the first to
include subjective reports of
respondents' assessments of quality
of healthcare facilities and
physicians among residents. We find
that living in a smaller area or a
mid-sized place, as compared to a
larger area, decreases satisfaction
with the quality of
medical/healthcare facilities. This
is no surprise, as only twelve
percent of national spending on
hospital care goes to rural
hospitals, while rural hospitals
make up half of all hospitals in the
U.S. (American Hospital Association
2011). The quality of physicians in
rural areas is possibly lower than
that of physicians in more urban
areas. For instance, the average age
of practicing physicians is higher
in rural areas, meaning that the
average rural physicians graduated
from medical school years, or even
decades, before the average urban
physician. This likely impacts older
physicians' knowledge of more recent
medical technologies and up-to-date
training, possibly affecting patient
satisfaction. In fact, we found that
those living in small or mid-sized
places of residence were less likely
to report satisfaction with the
quality of the physicians in their
place of residence. This is
troubling, as rural residents are
aging rapidly (The Housing
Assistance Council 2014), and are
among those with the highest
mortality and disease rates (Center
on an Aging Society 2003), but the
lowest health insurance coverage
(U.S. Department of Health and Human
Services 2013).
This is the
first study, to our knowledge,
that considers the subjective
reports of rural Texan
respondents’ access to, and
quality of, healthcare and
doctors. While this research
provides useful contributions to
extant literature on healthcare
access and satisfaction among
rural residents, there are some
minor limitations. First is the
relatively low response rate.
Although the TRS data are based
on a random sample, nonresponse
can induce nonresponse bias
(Groves 2006), as certain
characteristics of those
individuals who did not respond
may differ from those who did
respond. And, because the data
were collected via paper surveys
and web-based surveys,
individuals who are illiterate
would not be able to participate
in the study. Therefore, these
voices are not included in the
results. As with all
self-reported surveys, there is
potential for participant
reporting error and respondent
bias (Sax, Gilmartin, and Bryant
2003).
This research points
towards a few policy
implications. First, access to
medical and healthcare needs to
be improved in rural areas,
especially smaller, more
isolated places. These areas
tend to be among the most
lacking in these resources,
partly due to a paucity of
financial resources and less
political clout. Further, access
to primary physicians is lower
in more rural areas. This
is because younger physicians
generally prefer to
practice in more urban
areas which offer them more
attractive lifestyle options
(Rabinowitz, Diamond, Markham,
and Wortman
2008). Healthcare reform
aimed at promoting rural medical
practice, recruitment for all
types of rural healthcare
professionals, and incentives to
practice in rural areas are
necessary to ameliorate
rural/nonrural healthcare
disparities (Dolea, Stormont,
and Braichet
2010). And, enhancing
physician attachment in less
dense areas is also necessary in
maintaining them in these.
But, because physician
retention seems less of a
problem than physician
recruitment in areas with lower
population size, improving
physician recruitment strategies
in these areas is
critical locations (Pathman,
Konrad, Dann, and Koch 2004).
Also, adoption of health
information technologies in
rural America is much slower
than in other places (Flex
Monitoring Team 2006). Such
technologies help improve
patient safety, efficiencies,
and quality of care. For
instance, Chaudhry et al. (2006)
found that health information
technologies had an especially
large impact on increasing
adherence to guideline- or
protocol-based care, enhancing
quality of care. Further, new
technologies in the Internet,
communications, and advanced
"smart devices" can likely
improve emergency medical
response to incident disasters
related to high numbers of
fatalities by improving
mass-casualty field care, safety
of providers, field incident
command, informatics support,
regional emergency department
and hospital care, and so on
(Chan, Killeen, Griswold, and
Lenert 2004). Medical workforce
shortages and lower quality
healthcare services and
facilities in rural areas exist
even though these areas
typically have greater need for
medical services, as compared to
nonrural places (Center on an
Aging Society 2003; National
Advisory Committee on Rural
Health and Human Services 2008).
In order to improve health
information technologies in
rural areas, a nationwide effort
to provide affordable and
accessible high-level
telecommunications technology
and broadband to rural areas is
imperative.
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